Why do all those mortgage refinance ads include videos of women doing aerobics or tummy crunches?

Question by Alec the Dalek: Why do all those mortgage refinance ads include videos of women doing aerobics or tummy crunches?
Home values = toned abs? And I thought *I* was surreal….

Best answer:

Answer by 1thousand is super fantastic
Do they really? That is odd. But women doing aerobics could pretty much sell anything.
Once I was watching a sippy cup ad but I swear they were trying to sell the car and not the sippy cup.
The sippy cup interest was not for me. I’m allowed to use cups and glasses etc..

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